40 Glocc and Zoolife will have the streets talking on a global scale December 8th. “Concrete Jungle,’’ : The Street Album will be a lot deeper than rap and beef, the truth about life on the West Coast, bringing hip-hop back to the real, and seeing a lot more to 40 Glocc then what some may have mistakenly perceived of him. They are going full throttle so check out what 40 had to say about 50 Cent, politics, Lil’ Wayne, Rick Ross, controversy, commercial music and more right here in this exclusive interview.
Rico Suave: Are you excited about the album dropping?
40 Glocc: I’m excited about the whole project period. Me stepping up to the plate and doing 100% everything, individually, independent. It feels real good; I’m getting my first television network spins, video spins on MTV Jams and Music choice, everywhere else. Retail exchange, this is my first video that ever touched television networks so I’m real excited with my single “Grindin.”
RS: How do you feel about commercial artist and commercial music?
40: That’s why I named it The Street album because it’s for the streets and it’s for everybody. Hip-hop never died; commercial-wise you have to be so colorful and so neat. It’s nothing wrong with it, but it is something wrong with it. It takes away from a lot of hip-hop and what it’s about. I’m trying to bring that essence back. It’s like the best of both worlds; you can have commercial stuff and regular stuff. Hip-hop aint dead but time recycles itself. Hip-hop has been going on for 30 something years, over a decade. History repeats itself where hip-hop is going to do the same thing. It’s not dead it’s just being recycled again and it’s coming through the internet. When it first started you were able to show the guns, the cursing, the females, now you can’t do none of that. They took all that away and now it’s coming back because of the internet. Zoo Life and I have been taking full advantage of it because it’s like a reinvention. We going hard and heavy with it.
RS: You directed your video, how was that process would you like to get into directing?
40: I got my In house film crew. I got Ken- X; I give him director’s credits with me. I come with all my own concepts and everything. I want us all to succeed like we’re a team. I give them the credits with me. I come with the concepts all the way from point a to point b with every video you done ever seen with me. I came with the concept of “Grindin” and I basically used the Crash effect without having the finances to do exactly how Crash did. I came up with simple similarities of how the movie Crash was made. I did it in a form to fit into “Grindin”, why are we grinding, everybody’s going through a struggle, America’s folding, we in depression, we not doing crime, we doing what we have to do to get by.
RS: Who have been some of your favorite people you worked with on the album?
40: The Zoolife movement, having this production on there, Ras Kass, Prodigy and everybody. I just enjoyed us because I feel like we doing it right, we giving everybody what they want because I feel like I’m getting what I want out of it. I want people to relate to what’s going on today not just ass shaking and butt shaking and I got the fat jewels and diamonds. With us you’re going to get the entertainment, the reality, and you going to walk away with game and something you can relate to. It’s not just us having a hook and everybody free styling anything that has nothing to do pertaining what the song is talking about because that’s half of what everybody is doing right now! All they doing now is just connecting words like “mars, and cars, candy bars and I’m a rap star.” They call that metaphoric, no that’s weak!
RS: Who are some of the producers and artist you would like to work with?
40: For my album I got coming after this called NWA for New World Agenda. That’s my album coming after Concrete Jungle that drops on December 8th. New World Agenda is definitely a plus. I got joints with Chamillionaire, Oj da Juiceman, Shyne, all south rappers, Lil Keke’, Three 6 Mafia, Busta Rymes, I got so many collaborations it’s just about what I want to do and what I want to use. What I’m looking to work with now is all females, no rappers to work with, I’m more interested in the new artist and building new careers for new people and creating a new genre because if we use the same genres we going to keep getting the same thing which is nobody giving back. We have to change the minds, and we can’t teach an old dog no trick we have to get a new dog and teach him the tricks of today, I want to help a new set of people eat to keep it flowing, and Zoo Life will be responsible for that. I want to work with Nelly Fertado, I’m already working with the former singer of En Vogue Rhona Bennett, the Gwen Stefani’s, Shakira, Fefe Dobson out of Canada, just the females.
RS: What kind of material will be on this album?
40: I feel like we’re a street movement and a global movement so we’ll be talking about the reality of our lives day to day, whether it’s good or bad, and you going to get your entertainment out of it, a good laugh it may be funny, sex genres, action, everything, your pop all of that. We touch on a lot of political views, what we go through being a minority and being aware that we are the majority. We let that be known through our voice, you can tell we know who we are. I’m a very political individual, I keep up with a lot of politics and I know what’s going on in the world.
RS: What caused the beef you had with Lil’ Wayne and is it solved?
40: No that’s not solved. He reached out and somebody asked me could we squash this and do a song, but I’m not no fan of his I don’t want to do no feature and shut me up to keep me off his head! It comes more than that when you stepping in, you a grown man, and you coming in to a game, a culture, disrespecting us and disrespecting it, doing a diss record to the opposite side, you don’t do that, 1st of all your not from the West Coast, you don’t start gang banging as a grown man, and 2nd of all you disrespecting the opposite side, he came in as a blood and dissing crips on wax, and he thinks he’s not going to have a run in or have to answer to this because he’s on television and he’s consider himself a rapper or a rock star or whatever, you think we going to give you a pass to get away with it when we have homies dyeing from this everyday individually over colors whether it being the wrong place, wrong time or racial events. He got what was coming to him, and right now he’s paying to be a blood, and yes you have to pay the bloods to roll with you, that’s what you better do and they can thank me for that. I got all them check cuts, and right now he rolling with them, it’s taking a big proportion of his money, he got to feed the West Coast gangbangers and when he stop feeding them he all out of lunch meat, him and Baby!
RS: Do you want to be known as a troublesome rapper with controversy or on another level?
40: I want to be looked at as however you want to look at me, as controversial, a rapper, something bigger, just look at me for me, just think of 40 Glocc not the gun. It’s really an acronym and it means instead of 40 acres and a mule they gave us the ghettos legally oppressed with crooked cops. Look at me and remember what I stand for because when you thinking negative of me remember that my voice is for you, minority is the majority, I’m a firm believer of it and I stand behind it 100%, so does Zoo Life we all move as one. If you want to roll with me roll with me, if you don’t more power to you, you might catch on later on, I’m just ahead of your time.
RS: What’s your relationship with 50 Cent?
40: We met through Havoc and Prodigy and then we set down with Jimmy Ivene and then we linked up with 50. I met him already thru Paul Rosenberg on the Anger Management tour with Dre and them, they introduced me when they signed 50, and Mobb Deep already knew him so when we all got together it was gravy, since we been with 50 we been all over the world and it hasn’t stopped yet. I done traveled like a marine, I learned all my social studies, history and everything off of traveling with 50 Cent and Mobb Deep so I pay homage to that. I didn’t have an education I learned all about the heritages, how they were wiped off by Americans, how there’s no traveling to Australia and no black people, it’s crazy to me just traveling and seeing so many other kinds of people. People haven’t seen white people until they go over sea’s, they travel in packs, I love the shit out of white people, same as blacks, Mexicans, Chinese, Asians all that. Being in Japan and China and seeing all of those people, and people in the ghetto don’t get to experience seeing the whole population of it. I learned all of that by being with 50 and I’m blessed.
RS: How do you feel about 50 exposing Rick Ross?
40: I tell people all the time, 50 haven’t exposed them, I’m from the streets and the streets talk. People were already talking about him being a C.O. and how he stole his identity from an inmate. All of his lyrics are from an inmate, it’s not about us lifting up there skirts, they lift up there own skirts and we just show up. That’s what happened with 50 and Rick Ross came at him, 50 just showed up, and he got enough finances to retrieve all the information dude was paying to be tucked away. He exposed himself and then he lied about it! All he had to do was tell the truth, but he knew he couldn’t because everything he was doing and how he portrayed it. He aint comfortable in his own skin as a man. He felt he had to lie to everybody like that? cause if that was me, I’m so real I’d be like damn right I was a C.O. and I’ll bust yo ass. He didn’t do that, 50 did his thing with that, he’s a dead beat dad and I don’t condone that for shit! It’s not about taking a females side and going with the female, because even why she put him on blast he still had all the opportunities to reach out to her and take care of his and hers. He still didn’t do that and it shows you what type of dude he was so for his girl to do him like that he had to really be a weak, whack ass nigga! Mines would never do nothing like that, I’m sure a lot of real men’s girls wouldn’t do that, and if they did I would be locked away. What 50 did with him was necessary and right, what we doing and showing people is to stop believing these dudes right here who are coming with the gimmicks and portraying us. They acting like us and they not, it’s not about being jealous or hating we just letting you know and that’s it.
RS: Do you feel you can bring the West Coast back with gangsta rap?
40: It’s not just gangsta rap I call it global music. It’s not bringing back gangsta rap, it never died but you got different coast rapping it now, Lil’ Wayne suwooping it and blooding it, Jim Jones blooding it, all these fools jumping off 106 & Park saying Suwoop but if 40 get on there and say was sup cuz, they going to say I’m gangbanging. They got the kids thinking it’s cool to walk around saying they bloods, dissing crips and all because they see these weirdo weenies doing it. You wouldn’t catch me doing it and making them think it’s cool to diss bloods because at the same time we bangers and we deal with bloods, and we got bloods in our crew, even in Zoo Life, we roll with bloods, Mexicans, crips all that. Gangsta rap aint never died, but it’s just that you paying attention to the weirdo’s that our doing it who turned it into swagging and fag and sagging in skinny tight jeans. They wearing skinny tight jeans, and sagging and claiming bloods. They call that swag!
RS: How do you feel about the kids, and the jerk movement repping the west coast?
40: The kids are going to do what kids are going to do. Those are regular school kids, the other kids that you see are suburb kids doing all that jerk music and all that. We don’t knock that. Even gangsta rappers, we don’t really knock that, we just say you won’t catch me in no club jerkin, I stand on the wall with my hands on my balls and bag me a female and buy a drank. I don’t knock them for jerkin’, you get to jerkin’ and get the party crunk, now we get to bag them and take them home.! You got these young teenagers out here that are really about the business, dyeing, and catching hoes, not wearing skinny jeans, that rap who are dope as hell but there not being shown. Zoo Life is going to bring them about, one of our 21 year olds is Lil’ Boo and he’s fire, Zoo babies, they all young and fire. They not into the skinny jean movement, they do them, were not making them wear cacky’s or chucks, they are the streets of the West Coast, mark my word, when you get to hear a bar of them, you’ll see.
RS: Do you feel your about to change the game?
40: We definitely are going to change the game! We coming in as trendsetters, if you peep us and follow the movement, everybody else is doing the same thing and were different, I’m a firm believer in setting trends, we don’t follow them. We doing the whole opposite, we represent the streets! We not wearing all those big chains, and fake jewelry. All that extra’d out shit, you tease the streets we gone come bite you in the ass, cause if you walk down the streets with that you going to be lunch meat for the majority.
40: My last words, check for Zoolife, Concrete Jungle on December 8th, check out the “Grindin’” video getting spins on MTV Jams, we on our way to the top, sky is the limit for us. Check me out on 40Glocc.com and twitter.com/40Glocc ; join my new social site www.40Glocc.com
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